PinnedWes MortonWhat is Creative Strategy? Why Do Businesses Need Creative Strategists?A creative strategist speaks two languages, business and creativity. The marriage between the two e is a marketing plan that works.3 min read·May 27, 2021----
PinnedWes MortonA Realistic Guide to Starting Out as an Entrepreneur4 things that surprised me about entrepreneurship5 min read·Apr 19, 2021--1--1
Wes MortonChampion Your NewAll you need to start a business is a business checking account, an Employer Identification Number from the IRS, and something to sell…2 min read·Feb 1, 2021----
Wes MortonNow What? A Mental Tool to Adapt to Rapid ChangeIn a rapidly changing world, adaptability in the face of adverse events is crucial. Mindfulness offers a proven approach to overcome…3 min read·Jan 18, 2021----
Wes MortonYour Airport Survival GuideResearch, packing light, and being nice is your ticket to the sit-backed and relaxed airport experience we all deserve.3 min read·Dec 1, 2020----
Wes MortonCan You Talk the Business Talk?Business languages change depending on the industry your in. Becoming ‘fluent’ in your field is crucial to becoming accepted in your field.3 min read·Oct 1, 2020--1--1
Wes MortoninThe StartupAn Epic F-U to Apple and Google Ignites a Hidden Tech WarThe tit-for-tat between Epic and app store owners represents one battle in a larger, hidden war that Affects us all as consumers.5 min read·Aug 31, 2020--1--1
Wes MortoninThe StartupHow Subscription Services Killed Home EntertainmentNo windows, no premium VOD, no home entertainment sales, no syndication on networks, and no theatrical releases. No Chill Netflix.5 min read·Jul 31, 2020--5--5
Wes MortonAre You a Nationalist or a Patriot? Understanding the DifferenceNationalism and Patriotism are too often used interchangeably in today’s taut political discourse. They are distinct politic philosophies.7 min read·Jul 8, 2020----
Wes MortonStreaming TV Has a Branding ProblemLegacy media brands have created a confusing mass of new brands rather than extending old ones. This is a huge mistake.6 min read·Jun 18, 2020----